This module aims to provide knowledge and skills on marketing strategy using the marketing mix, in an integrated and current perspective of Product, Price, Distribution, and Communication for the digital era. Students will develop a practical vision of marketing and branding strategies development in a real context.
Dr. Lilian Carvalho is an Assistant Professor of Marketing at Sao Paulo Business School (FGV/EAESP). She holds a Ph.D. in marketing from the same university and has worked as a visiting scholar at the John Molson Business School, Concordia University, in Canada.
In 2018, Dr. Carvalho was selected among candidates from all over the world to participate in the NASA Datanauts program, working in several communications projects for the Open NASA initiative. Her research interests focus on digital consumer behavior and digital marketing strategies, having published several peer-reviewed articles and books on these topics.