Capstone Project

module description

This module develops the analytical and conceptual skills required to test the feasibility of a concept for a new venture. The module uses an active experiential learning approach where students have the opportunity to learn and apply a number of practical skills and techniques associated with the development of a new venture. Students will undertake a significant amount of field research; develop and think critically about business concepts; answer fundamental questions about strategic, marketing, financial, operational and human resource issues; and then research a decision about going forward to start their proposed venture.


Abdelhameed Sharara


Abdelhameed Sharara, is the CEO and cofounder of RiseUp; the Middle East and Africa’s top startup platform organising the famous RiseUp Summit with more than 5000 attendees from 52 countries every year. The company was awarded the top MENA ecosystem enabler in 2017 by Silicon Valley’s TechWadi as a result of connecting thousands of startups in the region to resources and helping promote entrepreneurial culture.
Before founding RiseUp with his co-founders and the whole startup community at the GrEEK Campus in November 2013, Abdelhameed worked at Injaz-Egypt where he helped in creating the first startups’ pipeline in all Junior Achievement countries worldwide.

Sharara taught English and soft skills to more than 7000 Egyptian youth and young professionals at Dale Carnegie Global, Berlitz and many universities in Egypt and MENA. He is also part of the ‘young global shapers’ community, initiated by the world economic forum, which is a network of young people who are exceptional in their potential. He also serves on the board of multiple organisations supporting entrepreneurship and innovation and Egypt and MENA, which includes TIEC (Egyptian government technology, innovation and entrepreneurship center) The American Chamber of Commerce and Edventures; Nahdet Misr Publishing Group education incubator.



As the Executive Chairman & CEO of Gemini Africa, Adly Thoma is leading the disruption of the entrepreneurial ecosystem in the MEA region by bridging the gap between entrepreneurs and the business world through offering unique investment models, untapping business opportunities and creating innovative flagship programs. He promotes an innovative vision through Gemini Africa’s one-stop e-Hub where collaboration supersedes competition.

Thoma is a renowned worldwide project and risk management lecturer, postgraduate instructor and consultant within Egypt, the Middle East, Africa, Europe and the Far East at multiple recognized institutions including the American University in Cairo (AUC), Ain Shams University and Cairo University. He is an adjunct faculty at the Dubai School of Government in cooperation with Harvard Kennedy School as well as a lecturer for the mini MBA program at the State University of New York.




CEO and Founder of Enova Digital (N Media Worldwide LLC), Natalie Youssef Ramses is a graduate of the Wharton School of Business. Having founded Egypt’s first performance-driven digital agency in Egypt, Ramses spends the majority of her time running the booming agency where she has pioneered customized results-oriented offerings for clients that include Unilever, Dubizzle, EVA Pharmaceuticals, Ghabbour Auto and government-run telecommunications giant TE Data. In the meantime, she works on diversifying the family office of Ramses Youssef Atteya Group, with a portfolio that includes: the biggest manufacturer of blankets in Egypt, holdings in Soma Bay Hospitality, and Vantage brokerage among others.

Prior to Enova Digital, Ramses co-founded Zamia Import and Export, now the leading stockist and distributor of wall coverings in Egypt. Previously, she worked in investment banking on Wall Street in the Technology, Media & Telecommunications group of Credit Suisse in Manhattan. While not working on Enova Digital, Natalie spends her time enjoying her passions for driving change and entrepreneurship as a founder of the T20 Association and a mentor at AUC Venture Labs. Meanwhile, she serves as Vice Chairman of the Egyptian Junior Business association.



Onsi Sawiris is a Co-Founder and Managing Partner at HOF Capital, where he focuses on cloud-based technologies, fintech and enterprise SaaS. Sawiris currently sits on the boards of Drop Technologies, ItaliaOnline, Riverbank, OPTii Solutions, Mach Music, and is a Board Observer at Orascom TMT Investments.
He leads portfolio acceleration at HOF Capital and helps founders secure commercial traction by identifying synergies within the firm’s global LP network.



An entrepreneur and investor, Ramy Adeeb is Founder and General Partner at 1984 Ventures. He is also founder and CEO of (Acquired by Yahoo, where he served as a product executive) and one of the earliest engineers at Tellme Networks (Acquired by Microsoft). Adeeb started his investing career at Khosla Venture where he worked with investors Vinod Khosla and Pierre Lamond on many investments including Groupme (acquired by Skype), Square (NASDAQ:SQ), and Storify (acquired by LiveFyre). He holds a Bachelor of Arts and a Master of Science in Computer Science from Harvard University and an MBA from Stanford University.