This module develops the analytical and conceptual skills required to test the feasibility of a concept for a new venture. The module uses an active experiential learning approach where students have the opportunity to learn and apply a number of practical skills and techniques associated with the development of a new venture. Students will undertake a significant amount of field research; develop and think critically about business concepts; answer fundamental questions about strategic, marketing, financial, operational and human resource issues; and then research a decision about going forward to start their proposed venture.