This module focuses on essential ethical viewpoints as a foundation and examines specific characteristics of business life through cases and examples. There is not one universal set of ethical behaviors followed in the business community, which is why determining appropriate ethical behavior to maximize profits poses a unique challenge to entrepreneurs today. Entrepreneurs and managers are faced with daily challenges where individual values conflict with those of teams, organizations, customers, and clients. We will explore the nature of morality and the various normative theories of ethics that touch on business, economics, workplace, and the environment.